Images via Vogue.co.uk (tap/click on image for gallery view).
With only a few hours to go before the MBMJ Spring Summer 15 show in New York, excitement is palpable over the direction in which Katie Hillier and Luella Bartley are going to take the MBMJ girl.
At the helm of the brand since last season, their own version of an Alice who was equal parts biker bandit and Alice-in-Wonderland romantic played out on an extraordinary skater-girl set to the pulsing sounds of the title track from Tim Burton’s Alice in Wonderland.
Mesmerising and thrilling in equal measure, their collection reinvented Marc Jacobs’s little-sister line in one fell swoop. Cleverly done, there was plenty for grown-up Marc girls to admire: sharp suiting for office wear, coats, and great accessories: bags, belts, boots, and killer patent pointy buckled flats, workwear with an edge. But the fun element came with the Manga references, the Motocross biking garb, slogans liberally decorating colourful logoed tops, and the giant oversized bows on knits.
For the cool club kids of East London, where the MBMJ studios are located, on a night of mischief, to New York office girls behaving themselves at lunch with their grandparents on the Upper East Side, in knife-pleated Victoriana, layered tulle, the oversized bows, Alice bands, and tightly plaited pigtails, this was a collection to re-invent both the brand’s aesthetic and its core creative and commercial values.
And I can’t wait for the next chapter in the MBMJ story! (It’s streaming live from New York at 4 p.m. EDT on marcjacobs.com)
PS: Thank you for your patience, am delighted to be in back-to-school and back-to-blogging mode after a break from writing and the book! (I’ve missed it!)
For show photos, video and interviews, including commentary by Bartley and Hillier, see Vogue.co.uk
For interview with Bartley and Hillier, see Lauren Cochrane, ‘How Luella Bartley and Katie Hillier made their Marc’, Guardian.co.uk, 2 September 2014.
For live stream, see Marcjacobs.com